His early musical interests were primarily limited to rock, particularly punk, which later shaped his persona when entering the rap game.Īt age 11 he started rapping but shifted to playing guitar and singing as he matured into his mid teens. He earned a spot in Forbes’ Russian 30 under 30, was appointed Alpha Bank’s youth representative, and, perhaps his most proud achievement, was named Russia’s Woman of the Year for 2020 by the glamor magazine Moda Topical.Īlisher Tagirovich Valeyeev, later to be known as Morgenshtern, was born in Ufa, in southwestern Russia, on 17 February 1998. He has been ranked Spotify’s most-listened-to Russian artist, he shattered VKontakte’s record for most album listens in 24 hours, and is among the top ten ad revenue earning Russian YouTubers. Today, his YouTube videos garnish views in the tens of millions. His rebellion seems not morose or detached, but carefree and often manic. He shouts, whistles, whispers, laughs, and coughs – coming across as more of a character on a beat rather than a rapper in character. His delivery is probably one of the most animated of any rapper in the world. However, while most building a rebel persona deliver their bars in laidback monotone, Morgensthern is more punk. Morgensthern was often also dismissed initially as derivative of western rappers. He was an Internet spectacle and dismissed by many as just a fad. Similar to controversial American rappers such as 6ix9ine, Lil Pump, and XXXtentacion, Morgenshtern got face tattoos early in his career and made his appearance outlandish, was overly hedonistic, and purposely sought out negative attention on social media to build his initial following. In the past decade, no other musician has been able to so rapidly capture and hold the attention of Russian youths like Morgenshtern.
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